It started out with a simple improvised toe tag photo for my stock photo collection when I had a moment to spare with one of my models. That turned out to be my best selling photo ever that has sold thousands of licenses for any kind of purpose imaginable.
I started experimenting with other more humorous ideas of how to capture the life and death of people by changing the toe tag. Some would call this a rather morbid idea and maybe it is. But how can we celebrate life without accepting death as an inescapable fact? Everything good has to end at some point and make room for something new. Beauty can be found there as well – at least as a reminder of what was once a unique life.